Something is Changing

THE FOOD REVOLUTION IS here:
WHAT ARE THE MAIN CHANGES oN OUR PLATES?

50%

FOODWASTE OVER TOTAL FOOD PRODUCTION IN USA

Farmers, supermarkets, packaging companies, consumers… everyone is involved.

$5.7B

FOOD-TECH STARTUPS FUNDING IN 2015

Increasing investor interest in the massive addressable markets associated with food drove global funding figures to a record 5.7 billion dollars during 2015.

542,000

people in the UK opted for
a plant-based diet

That is a 350% increased increase compared
to the past decade.

10M

THE STARBUCKS APP

The Starbucks app handles nearly 100 million dollars a month with 10 million users.

42%

meals eaten are eaten alone

We are eating more and more alone.

2020

MEAT SUBSTITUTES MARKET
WILL REACH 5.17 BILLION

Category includes tofu, tempeh, quorn, seitan, wheat-based, mycoprotein & others.

41%

FINDING RECIPES

In order to find recipes, most go to specialised websites, but 41% and 33% also look on Pinterest and Twitter, respectively.

50%

RESTAURANT ONLINE RESERVATIONS
MADE VIA APP

Reservations are usually made with an anticipation of 4-5 hours, specially for dinner.

+165.000

Health Care Apps Now

The number of health-related apps for the iOS
operating system alone more than doubled in just
two years.

200

FOOD-RELATED DECISIONS PER DAY

And we are aware of only a fraction of them. As well as of how our environment influences these decisions.

31%

OF AMERICANS PURCHASE
FOOD PRODUCTS ONLINE

That means 45% of all online shoppers.

53%

dinners are planned within
an hour of eating

Shift to ‘just in time’ and ‘last-minute’ dinner planning.

59%

25- to 34-year-olds
head to the kitchen with
either their smartphones

The smartphone is becoming the ultimate sous-
chef for millennials.

27 min

spent a day on food preparation by Americans

That’s half the amount of time that was spent
cooking in 1965.

88%

consumer will pay a premium
for better food

Consumers are becoming more
health conscious.

Stay tuned for more information and new opportunities

If you are…

Startups

After a selection process, and with our support, we help start-ups grow

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Investors

With our Investors’ Club, we connect companies and individuals with financial means with our new business opportunities and start-ups

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Foodpreneurs

We help entrepreneurs with high potential to develop their own ideas and those of Reimagine Food

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Food&Beverage Companies

We bring together our leading start-ups and disruptive concepts and the innovation needs of food and beverage companies

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Chefs

We want your challenges and future innovations to become a reality in our ecosystem

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